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Self Driving Car Closer to Reality with Support from Tech Giant Google

There are so many reports pouring in about Google and its ambitious dream of developing a self driving car.  It seem that Google has been investing and working with many of the major automakers and tech companies instead of focusing on a single project.

One of the most recent news on this topic involves self-driving robo-taxis in which Google tries to develop its own vehicle instead of modifying existing vehicles with some sort of artificial intelligence.  The self-driving taxis could become part of a fleet that picks customers up on demand.  While Google isn't interested in operating such a service itself, it reportedly spent time during 2012 discussing what cities it could help other companies to launch a robo-taxi fleet in.

Google is also reportedly initiating talks with equipment manufacturers to build a self-driving car from ground up with its own specifications.

For its new effort, Google has been talking to major auto-components companies, such as Continental AG and Magna International, to manufacture a car under Google’s direction, said the people familiar with its plans. Just as supply-chain company Foxconn helps Apple and other hardware companies build phones and computers, these companies provide components to big automakers and help them assemble vehicles.

On Thursday Germany newspaper Frankfurter Allgemeine Zeitung said Google was nearing a deal with Continental, one of the world’s largest auto-components suppliers, to create a self-driving car system. The report didn’t provide further detail about the system and the companies declined to comment on it, the newspaper said.

Google’s search for a manufacturer shows how cars could become the latest piece of the hardware industry to be commoditized, much like computers and mobile devices have. The bodies of those devices are now made by a wide array of inexpensive providers, while the software and apps that run on them have risen in importance.

Consumers may be able to get their hands on such a vehicle too, if it comes to fruition, as Google is reportedly considering marketing them to individual drivers as well. It may not come to them first, however. Google is apparently interested in building the cars in a way that will scale and be widely available, which may be part of the appeal of a taxi service.

Self Driving Car Closer to Reality with Support from Tech Giant Google Reviewed by Blogs on 1:17 AM Rating: 5

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