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Hyundai Challenges German Luxury Brands with 2015 Genesis

Hyundai released official rendering images of 2015 Genesis, and the car looks simply amazing, nothing like what the company has produced in the past.  Some may suspect it looks like Audi, Volvo or even Aston Martin, but we will have to hold on to the judgement until the real thing is revealed.

The 2015 Hyundai Genesis isn’t supposed to debut for some time, but the Korean carmaker decided to give the world a quick preview, and also dropped a big news;  they are planning to sell the car in Europe.

The first-generation Genesis was supposed to pick off where the original Lexus LS left off, giving customers the luxury of a BMW 7 Series or Mercedes-Benz S-Class at a much-lower price.

The Genesis did exactly that, but it hasn’t been a complete success. The car is competent, but lacks personality. Hyundai is trying to break off from that trend.

Following the release of rendered images, Hyundai also issued a full press release revealing some of the details about its next-generation sedan. Set to make its debut at the Detroit Auto Show in a few months, the 2015 Genesis promises to bring a whole new level of styling and technology to the Korean automaker's portfolio.

Hyundai says that the design used on this car is part of its Fluidic Sculpture 2.0 language that we expect to slowly make its way across the entire lineup. Major styling changes include a taller, upright, single-frame grille (think Audi), larger headlights, sharper body lines and the swept-back, couple-like roofline.

Except for spy shots, we still have no clue what the interior of the new Genesis will look like, but Hyundai says the sedan will be more intuitive for drivers to interact with. On the Genesis-foretelling HCD-14 Concept, this included a head-up display, as well as eye- and hand-gesture recognition.

For the drivetrain, Hyundai hasn't revealed much, except that the 2015 Genesis will get an all-new HTRAC all-wheel drive system. The sedan should also be better to drive, thanks to a more even weight balance, a stiffer chassis and Advanced Traction Cornering Control (ATCC) electronic suspension. Replacing the electro-hydraulic power steering system in the current model, the new Genesis will get a full-electric, rack-mounted power steering system.

Hyundai Challenges German Luxury Brands with 2015 Genesis Reviewed by Blogs on 5:11 PM Rating: 5

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