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Mercedes-Benz Creates One-of-a-kind Music Using Its Engine Sound Effects

Mercedes-Benz created a fantastic piece of music my fusing engine sound from the latest E63 AMG, and invites you to create one yourself.

Mercedes-Benz is known to invest and a lot of its time and money in sound engineering from door closing sound to exhaust notes.  The company’s Sound with Power experiential campaign brings music and video together by letting users create mash-ups that incorporate, among other things, the roar of a Mercedes engine.

The project is an interesting way to bring creativity to a brand that can always fall back on a Jon Hamm voiceover, but since the best mashups will be used in upcoming commercials, the real kicker is that Mercedes will be able to crowdsource some of their future advertisements. Tinie Tempah and Sub Focus also provided samples that can be customized for the audio portion.
Mashups you create can be posted and shared on Twitter, and everyone from potential customers to aspiring DJs can take part. And best of all, the products are actually featured in the campaign, which doesn't happen as frequently as it should.

To create your own music mashup visite -

Mercedes-Benz Creates One-of-a-kind Music Using Its Engine Sound Effects Reviewed by Blogs on 12:23 AM Rating: 5

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