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Mercedes' Entry into All Electric Car Market with Denza Brand



Hybrid cars are all over the places, well at least in most industrialized countries and some of the developing nations.  The next big thing in auto industry is all-electric powered vehicles which Tesla has paved the way with its success of Model S.

The only problem with Tesla's cars are their high prices.  It's not that the car is overpriced but they are built to target the rich folks with deep pockets.

About two years ago, Mercedes-Benz parent company Daimler announced that it was forming a new electric car brand for the Chinese market with its local partner BYD. The new brand was called Denza or Tengshi, in Chinese, and it combined Daimler’s expertise in vehicle engineering, safety technology and quality production with BYD’s leading battery technology.

And the outcome of the venture is shown to the public during 2014 Beijing Auto Show.  The first production Denza vehicle is completed.  It's an all-electric hatchback similar to Mercedes-Benz A-Class in proportions, but slightly larger.  However, it is rumored to be built based on the old B Class platform.

Denza's first model has a driving range of 186 miles, powered by lithium iron phosphate battery pack.  It generates about 115 HP which is good for a top speed of 93 mph.  A great news is that it can be safely charged at home.

Two different trim levels are available, Lifestyle and Executive, with both offering 18-inch alloys, leather trim, and a touchscreen interface. The Executive trim adds niceties such as a Harman-Kardon sound system, xenon headlights, and satellite navigation. Pricing starts at approximately $60,000.

Is this another high priced EV that's out of reach for the mainstream car buyers?



Mercedes' Entry into All Electric Car Market with Denza Brand Reviewed by Brandon Oh on 12:10 PM Rating: 5

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