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Google Auto Insurance Compare Service Starts with California

Finally, after much anticipation, Google launched auto insurance compare tool in the U.S.  Currently, the service is only available for residents in California.  Google probably wants to test out the new service in a small scale to iron out any issues before rolling it out nationwide.

Getting a auto insurance quote from a major auto insurer is not that difficult since most of these companies do provide online quote service.  However, comparing the quotes from many insurance companies can prove to be time consuming task.  Furthermore, it is difficult to compare the quote with exactly same coverage in some cases.

As of today, 14 insurance companies have signed up with Google which is pretty impressive.  That's a great sign that this new service will probably succeeds in a big way taking business away from a lot of insurance brokers.

Google also has successfully launched flight search tool in the past which makes it super easy to search the lowest air fare for any destination in the world.  The service was recently expanded with integration into Google Map and hotel booking service.

Google already knows about its users based on all type of data collected through its search engine, gmail, YouTube and so on. Now, a lot more information about you will be shared to the company when you request a auto insurance quote.  Google has partnered with a few outside companies, including CoverHound, a startup that specializes in insurance comparison.

This move clearly shows the ambition of Google to be the king of "Search of all thing", not just websites.  Are you concerned that the Google is trying to dominate so many industries?

Google Auto Insurance Compare Service Starts with California Reviewed by Brandon on 5:43 PM Rating: 5

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